Vietnam’s Toy Market: An Overview 2024

Posted by Written by Reading Time: 5 minutes

In this article the Vietnam Briefing looks at Vietnam’s toy market and the challenges and opportunities it presents for foreign firms.

With a population of 100.3 million people in 2023 and a birth rate that has been consistently above 1 million births annually, Vietnam presents a significant market for children’s toys. In addition to this demographic trend, increasing disposable incomes are also driving demand for toy products among Vietnamese parents.

Market overview

According to Statista, the toy market in Vietnam witnessed consistent growth over the last five years. In 2023, the market revenue reached US$951 million, with plastics and other toys emerging as the top-grossing category, generating a revenue of US$272 million.

Vietnam’s toy market, US$ millions

vn88 proLiên kết đăng nhập

About Us

Vietnam Briefing is published by , a subsidiary of . We produce material for foreign investors throughout Asia, including , , and . For editorial matters, contact us here and for a complimentary subscription to our products, please click here.

provide business intelligence, due diligence, legal, tax and advisory services throughout the Vietnam and the Asian region. We maintain offices in Hanoi and Ho Chi Minh City, as well as throughout China, South-East Asia, Dubai, and India. For assistance with investments into Vietnam, please contact us at or visit us at .